Professor Jonathan Elms is the Sir Stephen Tindall Chair Professor in Retail Management. Jonathan leads Massey University’s Bachelor of Retail and Business Management, Australasia’s only retail degree. He is also the Director of the Centre for Advanced Retail Studies (CARS), NZ's 'centre of excellence' for retail research, education and scholarship.
Jonathan joined Massey in December 2014 after spending seven years at the Institute for Retail Studies (IRS), University of Stirling. At Stirling, Jonathan directed the IRS’ undergraduate retail marketing programmes delivered on campus and in Singapore.
He holds a BSc (Hons) Marketing, MSc Management, and PhD in Marketing from Lancaster University