Pic Picot

Chief Executive Officer

Pics Peanut Butter

Pic Picot is the Owner/Founder of Pic’s Peanut Butter, a simple blend of roasted peanuts and salt that in nearly 12 years has become the best-selling peanut butter in New Zealand.   

Pic, a legally blind peanut butter lover, with no experience in the food industry, made his first peanut butter for him and his son’s enjoyment in 2007. He leased a small commercial kitchen and sold some at the Nelson Saturday market.

Pic’s third Nelson factory opened earlier this year and currently employs 45 people, produces around 20,000 jars a day, and exports to the US, UK, South East Asia and Australia.