Anita Affleck


Global Baby

Anita is the director of Global Baby, a premium independent baby store in Epsom, Auckland.  

Worked on the shop floor both here and abroad 

Worked on the buying team at Farmers for several years 

After a year of maternity leave with my first child bought Global Baby 

This session will cover how Global Baby have grown online sales from 0 to 40% in four years, creating a seamless online experience, and how Global Baby uses their website and online assets (facebook, instagram, and youtube) to drive customers to their bricks and mortar store. 

Almost every customer who visits our store has been on our website first.